Ethan Fausett

I build the website first.

If you like it, you pay for hosting. If not, you owe nothing.

Speed matters for your website rankings

Speed isn’t something you bolt on later. Google ranks on it, and a visitor watching a blank screen is a visitor leaving. So rather than telling you this site is fast, you can just look at the numbers and see for yourself.

2.0s

Before you can read this page.

The moment it stops being blank. It’s the one number a visitor actually feels.

13KB

JavaScript sent to your browser.

Work your visitor’s phone has to do before the page will respond. Most of the web ships a great deal more.

97/100

LighthouseGoogle's own free tool for scoring a page on speed and quality, out of 100. The number above is what it gave this page on the build you're looking at. performance score.

Google draws the 90 line at roughly the fastest one page in ten. This one is above it.

Measured with Google Lighthouse on a simulated mid-range phone over 4G — deliberately rougher conditions than most of your visitors will be on.

The arrangement.

I build it.

We discuss your business, your goals, and your taste. Then, I get to work.

You approve it.

You work with me to refine the site to your taste and liking.

Get low-cost hosting.

For being one of my first customers, your cost will be only $30/month.

Ethan Fausett, standing in a field at golden hour, hands in his pockets.

You’ll be working with me.

I’m Ethan, and I design and build every site myself from a home office, with no subcontractors and no account managers between you and the work.

I’ve shipped one product so far, Cooperative Compass, and I’m taking on a small number of local business sites while that’s still true. That’s why I can build yours before you pay for anything.

If a site isn’t good enough to keep, better that shows up before an invoice does than after.

What I’ve built - Swipe through to see each one.

What you get

Everything a local business site needs, nothing it doesn’t.

The site.

Pages, structure, copy, mobile, contact form. Built for you, not from a template you have to fill in.

Local SEO.

The work that gets you found nearby: LocalBusiness schemaA block of hidden, structured information inside the page that hands Google your address, hours, phone number and service area in a format it reads directly, instead of leaving it to guess from your copy., a separate page for each town you cover, and structure that matches how people actually search for your trade.

Speed.

Static HTMLYour pages are finished files, built once in advance and ready to send as-is. Nothing has to be assembled at the moment a visitor arrives, which is most of why they open fast. on a global edge networkCopies of your site kept on machines all over the world, so it loads from one near your visitor instead of from a single server somewhere far away., with a hard speed limit it isn’t allowed to cross. The numbers at the top of this page are what this one actually scored.

Aftercare.

Hosting, SSLThe certificate that puts the padlock in the address bar and encrypts anything sent through your site, including your contact form. Browsers now actively warn people away from sites that don't have one., and one simple edit a month. I keep it patched and watch that it stays up. Your registrarThe company you rent your domain name from — GoDaddy, Namecheap and the like. They bill you for the name itself, in your own account. I never touch that. bills the domain, not me.

Questions I get asked.

What’s the catch?

There isn’t one you can’t see. Building the site is how I get hosting clients, so I only get paid if it’s good enough that you keep it. That lines up what’s good for you with what’s good for me.

The one thing worth saying plainly: if you get to the end and decide you’d rather host the site yourself, you’re welcome to it. That’s where my part ends, though. I won’t be around afterwards for questions or fixes, because I’ll need to move on to the next client.

What does hosting actually cost, and what does it cover?

Hosting is $30 a month. It covers the server, the SSL certificate, keeping the site patched and online, and one simple edit a month: new hours, a new phone number, a price change, a swapped photo. Anything larger gets scoped and quoted before I start. Your domain is billed separately by your registrar, and you can cancel any month.

Who owns the site?

You do. The domain is registered in your name and billed to you directly, and the content is yours from the day you launch. If you ever want to leave, I hand over what you need to move to another host without a fight.

How long does it take?

Turnaround runs one to two weeks, depending on how quickly you get me the details for the business. I’ll give you a real estimate for your project on the call, not a generic promise up front.

Who writes the copy?

I write a first draft from what you tell me about the business, then send it back for you to correct anything I got wrong. If you already have copy you like, send it over and I’ll use it instead.

What if I want changes later?

One simple edit a month is included in the hosting fee. If you need more than that in a given month, or you want a new page or a new feature, I scope it and give you a price before I start.

I won’t use out-of-scope work as an excuse to price you into oblivion. The goal is that you have the best possible experience setting up and running the site, not that I bill you for every question you ask.

Let’s look at where you stand.

A short call about the business. If you already have a site, we look at whether a rebuild would actually help. If you don’t have one yet, that’s where we start.

Book a call